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Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
Click Funnels has a basic email auto-responder in place. So, let’s say someone signed up for a webinar, it can do email sequences and some cool smart triggering so that if someone leaves early, they’ll get a different email sequence and things like that. If you want to do broadcasts and things like that, however, you will need an auto-responder. Russell recommends AWeber or GetResponse. That’s the only tool you should need on top of Click Funnels.
Actionetics is ClickFunnels’ email automation application, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels in accordance with certain internal/external triggers.
Ease of Use You’ll have to learn a bit about online funnels in general, but software is easy to learn, there are a lot of resources to help you out. Great for non-coders, or non-techies. You will have to invest some serious time to learning how to use WordPress if you are a novice.You might also have to hire web designers depending on the type or function of your website.
The funnel builder lets you produce different types of funnels with a large choice of page templates to select from. You likewise get the choice to style and add components to your pages according to your desires. The easy-to-use UI of the builder allows you to drag and drop elements which makes constructing your funnel actions a more straightforward job.

You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   

Actionetics capitalizes on the power of follow-up marketing to maximize your return on investment. This all-in-one tool is meant to be a replacement for your email autoresponder, Facebook Messenger bot, desktop push notifications, and more. Simply put, Actionetics let’s you extend your funnel beyond your ClickFunnels pages in order to turn bounced visitors into conversions, and customers into repeat buyers.


This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
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LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.
Pros: I have 10 different companies that I manage. I use click funnel pages for everything. I can create a landing page for a Facebook ad, Instagram ad, YouTube and any promotion I need! Their platform is very user friendly. You can create something super simple or create an expert page. They integrate with many other platforms. I can add paypal and aweber to my click funnel pages. Support is awesome!
However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.
other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
So after about a day of work, I had my five basic pages set up and ready to go. Or so I thought. When you’re doing everything yourself, it is easy to miss the little details. One of the positive points of WordPress is that it’s SEO friendly. Your pages get indexed in Google very easily. The problem is that there are some pages you do not want to be indexed, especially download and thank you pages. I caught the mistake before doing too much damage. After a little more research I was able to remove the pages from my site index. It took a few days before they stopped appearing in Google searches.
Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Also known as click-through landing pages, nurturing visitors directly on your site is a more advanced marketing technique. They’re sort of a combination of lead generation and direct sales landing pages. Their purpose is to warm leads through a sales funnel directly on your site. They keep visitors clicking through and converting as you guide them through your on-site sales path. You don’t necessarily need a personalized, segmented email automation campaign you might implement with lead generation (or a dropped sales cart).
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
Hi Willie. You make some very good points, and yes they are not exactly the same as ClickFunnels is capable of doing much more. I just put LeadPages (and Samcart) in there because they are both popular and there is some overlap with ClickFunnels (lead generation & checkout pages). So I just wanted to put them in for comparison purposes for people who might want just those specific capabilities, and not the whole kitchen sink that ClickFunnels provides.
Ease of Use You’ll have to learn a bit about online funnels in general, but software is easy to learn, there are a lot of resources to help you out. Great for non-coders, or non-techies. You will have to invest some serious time to learning how to use WordPress if you are a novice.You might also have to hire web designers depending on the type or function of your website.

With ClickFunnels, users are treated to a a variety of pre-built sales funnels and all they have to do is choose the one that matches their business requirements. Selling a subscription and peddling an e-book may be similar in terms of them trying to make a sale, but they need to be handled differently. ClickFunnels saves you the time and effort to start organizing your sales funnels from scratch and speeds up your sales funnel setup.


Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.


Unfortunately, even if you use the right landing page tool and follow every landing page best practice, there’s no guarantee that your landing pages will work the way you want. People are hard to predict and—even if you think you have a great feel for your target audience—it can be hard to predict what sort of landing page design will deliver the results you need.

Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
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Clickfunnels: Review, Demo, Pricing and Features: