Reconnaissance is all about scoping out the territory and checking out your competition to see who's leading the charge. Talk to anyone with an entrepreneurial mindset and you'll quickly see they have a vision. Those on the verge of a new project launch continually search for the necessary components to help them realize that vision. Part of that search is envisioning every detail of the end product. It should begin by researching similar product sites. Evaluating both successful and not so successful businesses allows you to take note of what the best of the best are doing. This shortens your learning curve. There's no need to start from scratch when you can learn from those who have already mastered the process.
Remove unnecessary words — Every word existing on your page must be necessary. If you can remove a word without it reducing how enticing, clear, or useful a sentence is, remove it. (Excess verbiage increases the visitor's labor, which triggers their impulse to skim.) A tip: avoid clichés like revolutionary, incredibly powerful, best-ever, and so on. Other products claim these qualities, so visitors are blind to them. It's better to specifically describe how you're different.
But, given the volume of leads that fill your funnel, sales teams have a hard time converting leads into customers because they cannot discern the hot from the cold. This results in unqualified hot leads in the top of the funnel that either drop out due to slow response times, or remain stuck in the middle of the funnel eventually becoming cold leads. For a business this means missing out on golden ($) opportunities. And, that’s just one leak. There are more ways you lose leads in the sales funnel.
Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
Novices would like to believe that once a successful funnel is in place and generating satisfactory revenue results, you can simply duplicate that funnel for each new product launch. The error in this thought process is that not all buyers purchase in the same fashion. When you are ready to roll out a new product, you must start back at step one and begin the reconnaissance phase again by studying that particular market, those specific buyers and the players already in the game.
A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Thank you for this well-researched and very informative review. With the price point being so high, it’s very helpful to have an unbiased opinion of it before making a purchase. Just curious, how long did it take you two break even after your purchase of the program ? It seems like you could make your money back, and more, pretty quickly if you follow it.
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
I wanted to also show you, which by the way, you can delete or archive funnels that you don't want. So, I'm archiving this test funnel immediately. This should take me back to the main page. It does. One of the cool things about ClickFunnels is that you can share funnel. So, quite literally, let's say you want my event application opt-in funnel. I can go to settings and I can grab what we call the share funnel link, which is right here, and I can send that to you and you can import it directly into your account, and it's super easy. Quite literally, click on it and boom, it lets you into your account. And you get all these cool prebuilt features, cuts down on time a whole lot and allows you to concentrate on optimizing instead of always building.
This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.