Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
“It’s clear that the goal on this page is to get someone to leave their email address, but there is a lot to distract them, the very first link is to ‘Powered by SumoMe’ at the very top of the page, the social share icons are an overlay that appears after page load. You need to test all these, how many people click these, how many social shares do you get from the share widget, how valuable is the evidence that many people have shared the page – is it worth the distraction. How many people click SumoMe and don’t complete the form – testing will tell you all of this.

So, friends, there you have it! I hope this introduction to LeadPages was helpful for you. I really do use it in a LOT of different ways — I can’t imagine my business without it! If you’re trying to put more of a focus on growing your email list (hint: you should), then LeadPages will absolutely help you do that. I’m working on more LeadPages tutorials, because it really is a powerful tool, so let me know if there’s anything you’d love to know more about.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.

ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
As aforementioned, the Funnel Hacks system is very cost-effective, costing only $997, which saves you a lot of money compared to buying Etison suite via normal methods – money you could invest back into your business! The good thing about the Funnel Hacks system is that you’re getting access to the Etison Suite in its entirety as well as several training courses which show you how to use it, so it really is a no-brainer!
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.

Sales reps further qualify leads for sales opportunity by setting up a call, meeting or demo. It is this stage that’s crucial for sales teams to impress a lead to convert. Here the lead discovers more about the your services and the benefits of working with you. If they determine you’re right for their needs, they proceed to the next stage, and considered an opportunity.


In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.
So What Is The Funnel Hacks System & Masterclass? The Funnel Hacks System is a training program which included 6-month access to ClickFunnels full suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two compelling tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.
You also have your email integration for your email service provider of choice. That's where all of this lives. For instance, I can choose my MailChimp account here or my Actionetics account, again, that's part of the Etison Suite that I was mentioning. I have the Etison Suite for everything that I do. And then the way the screen or the pages are constructed are in three or four, technically, but really three different ways. You've got sections, which, if you see my mouse hovering here, you can see the light, see phone green, these are the sections. Then you have rows, which are the blue that you see here, and you've got elements inside of rows and they're the orange elements.

Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
They don't all work, but as Mark Cuban says "You only have to be right once".  Clickfunnels pricing turns out to be well worth it in my opinion.  I've paid Russel Brunson and his team $297 per month for three years now.  THREE YEARS! I don't regret it one bit.  Have you invested in Clickfunnels yet?  Are you growing your business or side hustle? Take action and execute. That's the most important thing I can say in this entire post.

So, friends, there you have it! I hope this introduction to LeadPages was helpful for you. I really do use it in a LOT of different ways — I can’t imagine my business without it! If you’re trying to put more of a focus on growing your email list (hint: you should), then LeadPages will absolutely help you do that. I’m working on more LeadPages tutorials, because it really is a powerful tool, so let me know if there’s anything you’d love to know more about.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.

My research into funnels and recent experience with ClickFunnels gave me some clues. I needed five pages for my WordPress funnel. Opt-in, confirmation, thank you, quote request, and download. The first issue I ran into was that WordPress pages contain a sidebar on the right by default. If I put links there it takes this squeeze out of the squeeze page, and if I leave it blank it looks weird.
Within traffic sources, there’s also the return path. Put simply, these are the methods you use to draw customers back into the funnel once they have fallen out, so that you have a second chance at influencing their buying decision. These return paths act somewhat like a follow-up, but in a less direct manner: they remind website visitors that you have a great product/ discount/ free trial/ etc.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.

Got it. Thanks Pete. You might like to know we’re updating our 6-Figure Funnel training right now to tailor it one version of it to product businesses, and the other version to professional service companies like your’s. We’ve also relaunched our free sales funnel checklist w/ video training. You can pop-in your email address to get that on this page.
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