Einstein himself has long been quoted in defining insanity as doing the same thing over and over and expecting different results. The essence of funnel hacking is not a search for different results, but rather a hunt for successful models to learn from, implement in a similar fashion, and ultimately achieve the same (or better) results. This how-to guide will help you get started.


Not quite. Double opt-in is a function offered by most third-party email service providers (ESP) and enables marketers to send an email after a visitor has signed up, inviting the visitor to confirm his/her email address and consent to receive further email communications. Under the terms of the GDPR, double opt-in is generally not an acceptable means of obtaining active consent. Because exceptions to this rule do exist in certain cases, we recommend you first seek legal counsel to help craft the necessary compliance statements necessary to deploy double opt-ins.
ClickFunnels integrates with Stripe, Paypal, and other types of payment processors, making it extremely easy to integrate if you take payments online for your services. It also allows for custom code to be inserted pretty much anywhere in a given page, which allows for you to truly customize your landing page, and even provide other checkout options like PayPal for your customers. You can also provide different price points and pricing options for your customers, built right into the landing pages.
Bring your favorite choice of conversion pages together with your favorite autoresponder. With this Zapier connection, you can seamlessly turn conversions from your Leadpages landing pages into new subscribers for your Sendlane account. Create and set up full automation sequences in your Sendlane account ready to trigger from the new conversions that your Leadpages account will capture.
Novices would like to believe that once a successful funnel is in place and generating satisfactory revenue results, you can simply duplicate that funnel for each new product launch. The error in this thought process is that not all buyers purchase in the same fashion. When you are ready to roll out a new product, you must start back at step one and begin the reconnaissance phase again by studying that particular market, those specific buyers and the players already in the game.
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.
Funnel Hacks System is a training program bundled with a 6-month access to a full ClickFunnels suite. This includes the ClickFunnels platform, Actionetics and Backpack. What sets it apart from other offers is that Funnel Hacks comes not only with the full ClickFunnels suite, but also with training and guides to make the most out of your ClickFunnels experience.
This means that you can recognize a LeadPage (Landing Page) from a mile away and when people (the normal non-internet marketers) start noticing the similarity between all these page designs it’ll be more obvious that people are trying to squeeze a lead out of them. Having said that, I’m confident the crew at LeadPages will be smart enough to adapt and start churning out more high-quality pages more often to give their users more variety.
When a prospect converts on your first page, they can be segmented and directed to targeted pages to further drive them through your sales channel. They work because, well, contrary to what some inbound marketers believe - not every customer is ready and willing to buy from you or register for your event immediately after they’ve clicked on your PPC or social ad.
Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
Once you have selected your funnel, you need to have a template. With ClickFunnels, you are treated to a variety of templates and all of them are tested and proven to work. With a throng of proven and tested templates at your disposal, ClickFunnels accelerates your A/B testing phase because you don’t have to weed out templates that are not performing.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
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This is not something I’ve tried, but I have seen others use it successfully. I’m sure you’ve seen this before! Basically, you can have someone text a certain word or phrase to a specific number. They’ll receive a text telling them to respond with their email address and then once they do, they’ll be subscribed! This has a number of really neat uses, like:
SOAP & Seinfeld Email Sequences – So you’re building an email list, right? However are you aware of how you can leverage your list to the maximum? It’s all in the follow-up emails. This course shows you the most efficient follow-up techniques for both immediately after a new subscriber joins your list and how to build a long-term relationship with your readers. This is an email message and Series to Convert Subscribers to Buyers.
A good practice when managing your sales funnel in a CRM is to be consistent in updating the lead stage. As leads progress down the funnel, you must be able to analyze the number of leads by stage in order to ensure your funnel is always full to the brim with leads. It’s also important to know what stage each lead is at to know what to do next. So once the lead has been contacted, move the lead from new to contacted stage. Actually, the CRM can move it down the funnel automatically.
The sales process is not a straight line. This is why converting a lead to customer often takes its own course, and varies with business. Whether B2B or B2C sales, it’s important for sales reps to understand and visualize a lead’s journey; otherwise, they’re shooting in the dark. This is done by a series of steps which develops into what’s called the sales funnel—a concept that finds its way back to the 1890s.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
After linking the pages together, my funnel was ready to go. It took about two days to complete this funnel compared to a couple of hours on ClickFunnels. I am also worried about the security of my pages. I’m protecting these pages from search engine spiders. But, could someone with technical skill still uncover them? With ClickFunnels, I am more confident in the security of these pages.

To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Creating and updating leads in your various apps is a thing of the past when you connect Leadpages with Zapier. Zapier will automatically send your Leadpages data to the software you use every day, so you can focus on your core product or service. With Leadpages and Zapier, you can make the most of your digital marketing with the least amount of effort.

In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
Actionetics is ClickFunnels‘ email automation application which is native to ClickFunnels. Creating emails and messages are made easy with the email builder which has an almost similar characteristic to the funnel builder. Another cool thing about Actionetics is its Action Funnels feature. Action Funnels let you hyper-segment contacts to trigger certain actions whether it is internal or external. Internal actions include being removed to an email list, added to email list, etc. External actions include being able to receive email sequences.
You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.

Here’s an example. To create your prospect experience in the Awareness stage, think about and articulate what you will do or say to your prospects when you first meet them. Then think about how your interaction will make them feel. Consider your prospects and their needs as you’re doing this. Then, document your actions and your prospect’s experience for this stage. Repeat this throughout the entire sales funnel.


There are popular and widely used systems in each software group. But are they automatically the best fit for your enterprise’s specific needs? A market-leading software application may have thousands of subscribers, but does it offer what you require? For this reason, do not blindly shell out for popular systems. Read at least a few ClickFunnels reviews and consider the aspects that you wish to have in the software such as the fees, main tools, available integrations etc. Then, select a few systems that fit your wants. Check out the free trials of these platforms, read online opinions, get clarifications from the maker, and do your research thoroughly. This profound research is certain to help you choose the finest software platform for your company’s unique wants.

For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."


I have no alternative but to uninstall the plugins and go with another unless the developer “sees the light” and decides to create some simple directions and figure out how to keep the help videos on the dashboard page. The developer would have seen a much larger response to selling premium if the free versions atleast worked or just answer support. I see this alot when dealing with wordpress developers and I could never figure out why!
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.
Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
Now that you completely understand what a landing page is, you’re ready to make use of a landing page tool to build your own. You can also see how they’re becoming an essential tool for just about any business’ online marketing success. They’re created directly on your own website. You can gain sales, generate leads and nurture your prospects through one landing page campaign.
Funnel Hacks System is a training program bundled with a 6-month access to a full ClickFunnels suite. This includes the ClickFunnels platform, Actionetics and Backpack. What sets it apart from other offers is that Funnel Hacks comes not only with the full ClickFunnels suite, but also with training and guides to make the most out of your ClickFunnels experience.
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”

This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.


In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.
The first major difference between your normal website and your landing pages is that your landing pages shouldn’t have your usual site navigation. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided. Linking your logo to your regular home page can also be a good idea.

Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
“Andrew Chen’s site is minimalist in nature; he knows the focus of the site is on content, social proof, and of course to get people to sign up for his newsletter which is the main conversion goal. However, the layout is not making use of the real estate above the fold as it should be. Elements like narrow text margin, a lack of vertical alignment, unclear

’s, and misuse of whitespace can harm conversion rates if used incorrectly.”
Cons: The customer support has gotten worse recently. They used to have live chat on their site, now they use some weird ticketing software that I do not like. I will say this, there support is very good but a lot slower than I'd like. When they do get back to me, it typically solved my problem immediately. But sometimes it takes a full day or more for them to respond. This can be valuable lost time for a business, especially if you're running ads to a page that stops working.
You can expect this post to be updated quite regularly as I am really excited to see where this goes. Like I mentioned earlier, I’ll endeavour to keep this post updated as much as possible as new features and changes come up for both companies. I think the internet marketing space will be changing a fair bit in the coming 12-24 months as more people start new online platforms like these to compete for a slice of the pie. *(Also a note, that I am using affiliate links within this post, so if you do want to go purchase either of these two powerhouses, clicking a link will pass me off a little commission!)*
6 Week Funnel Hacks Master Class: The master class that you're going to receive, together with your Clickfunnels enterprise account access, provides you with everything which you need to know to be successful at building sales funnels. Throughout this 6-week period, the Cickfunnels team is going to cover all of the types of funnels, which are: Opt-in Funnel, Sales Funnel, Webinar Funnel, Automated Webinar Funnel, Product Launch Funnel & Membership Funnel.
If I was just starting out I would recommend starting with LeadPages so you have pre-made designs which are less customizable so you can get your head around what’s going on. But if you’ve had a bit of experience or are in the more advanced level, then I think getting a mid ranged ClickFunnels plan would be more appropriate. Either way, I don’t think you should cancel one account before the other, until you have had some time to play around and try them both out.
Not quite. Double opt-in is a function offered by most third-party email service providers (ESP) and enables marketers to send an email after a visitor has signed up, inviting the visitor to confirm his/her email address and consent to receive further email communications. Under the terms of the GDPR, double opt-in is generally not an acceptable means of obtaining active consent. Because exceptions to this rule do exist in certain cases, we recommend you first seek legal counsel to help craft the necessary compliance statements necessary to deploy double opt-ins.
So, with all that said, as you can see, that Funnel Hacks is a pretty amazing deal. You observe that having a one-year Clickfunnels Enterprise account would usually cost you $297 per month, Which comes out to be about $3,600 per year. You’re getting this account for free when you invest in Funnel Hacks. You're saving $300 a month just by starting out.

Here's my video review of ClickFunnels and LeadPages Pricing. I go into further detail below the video in regards to features, etc. You'll find no better source on Clickfunnels Pricing strategies, features and additional sale funnel know how than here on my blog. Be sure to start your 14-Day Free Trial of Clickfunnels to access my bonuses I mention in the following sections.

Create eye catching headlines. Most good landing pages use the main headline to confirm the offer and use a sub heading for more explanation or value proposition (aka why your offer is awesome).  An example might be, “Free Facebook Marketing Ebook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (sub heading).” You’ll see plenty of great landing page headlines in our examples below, and you’ll see that some invert this so that the value proposition is the headline.
Are fast as Ferraris. Speed is essential, as loading times have a tremendous affect on bounce rates. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other).
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
It’s easily integrated with a custom domain, so you can set up your landing pages, membership site and/or sales funnels on your own website, or a custom domain. It has a plugin that allows you to integrate it with WordPress as well, although you can’t take payments on your own WordPress site if you charge your customers for services, as they have their own set of SSL requirements when taking payments. You can also start your funnel on your website, and host the next steps of the funnel where payments are taken on the default platform for ClickFunnels.
For example, at the beginning of the sales funnel, prospect interaction is low and the number of prospects is high. This is the awareness stage where you do advertising or another form of low-cost, low-touch, broad outreach. The next stages have fewer people in them and require activities that take more time and attention. This is where you’d send emails, make phone calls, or invite qualified interested prospects to a webinar to learn more about your offerings.

By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.

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