“I think it’s great that the moment we come to this landing page we immediately know what HubSpot is offering. Both the H1 and the H2 are bolded which is a bit distracting. When viewing the landing page on iPhone the main header text comes up perfectly right under the top gif, which looks really clean. Overall the content does a great job showcasing why we would want these ebook templates. The biggest problems right now is I can’t read the orange text on the FAQ’s, the ebook examples are blurry, and the image behind the form at the bottom distracts from the CTA button. I’d worry people would have a hard time finding that CTA button. I’d also worry that people would not be able to see the arrows to navigate the example ebooks and like to test having less blurry example ebooks. I also think it would be worth testing not having sharing buttons on the landing page, as that could also distract visitors.”
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Contain engaging copy. Kiss Metrics suggests using specific “hypnotic” words to entrance visitors. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
Depending on what you’re selling and who you’re marketing to, you might answer that question in a number of different ways. For example, if bug-free software is a big deal to your potential customers, you may want to focus on how fine-tuned your software is. You might want to include a section about your support team, how many users you have, how you handle errors…you get the idea.
Inside the Leadpages builder, marketers can easily start gaining consent from leads and subscribers located in the EEA with active-consent checkboxes (available in both the Legacy and Drag & Drop Builder). The checkbox displays next to a customizable compliance statement (such as “I consent to receive information about services and special offers via email”).
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
The image above is a glimpse at one of my webinars that I created in LeadPages. I embedded my live webinar presentation into a webinar template in LeadPages and also added a chat box (not pictured) below the webinar so that attendees could communicate and ask questions. Webinar software can be very pricy, but this solution allows you to do them nearly for free by embedding a live Google Hangouts broadcast. LeadPages is a great option for anyone getting started with webinars.
Unbounce is flush with features, highly customizable and offers an easy-to-use interface for both page design and testing (something we’ll get into in a minute). Even if you are just learning to use their interface, Unbounce comes equipped with a variety of built-in templates (and you can buy more from ThemeForest), making it easy to put a decent page together and start testing.
Actionetics capitalizes on the power of follow-up marketing to maximize your return on investment. This all-in-one tool is meant to be a replacement for your email autoresponder, Facebook Messenger bot, desktop push notifications, and more. Simply put, Actionetics let’s you extend your funnel beyond your ClickFunnels pages in order to turn bounced visitors into conversions, and customers into repeat buyers.
Because the pages are part of your overall site architecture, you can use robust site testing tools like Optimizely or VWO to really improve your page/site performance. Unfortunately, while most landing page tools have built-in A/B testing features, they typically lack the options and level of detail available from more dedicated site testing tools.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The full Etison suite allows you to set up an unlimited number of funnels, the marketing possibilities are endless. Similarly, you are also able to host an infinite number of users in your membership funnel, which is very useful. You can also set up an infinite number of pages per funnel, giving you unparalleled control and power. Put simply; the Etison suite gives you limitless power and access with regards to marketing funnels.
Most people would pay top dollar just to have high-converting funnels into their marketing strategy and that includes using expensive tools. Just imagine all the money you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software, and more if you use ClickFunnels. ClickFunnels has all of that and more.
Activity reminders also help you manage prospects through your sales funnel by not letting important sales activities slip through the cracks. Most CRMs come with activity reminders that can help you stay on top things. Pipedrive’s activity reminder and notification features remind you of important prospect-related activities. You can create sales funnel activities and then create reminders or notifications related to those activities.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
Businesses built around one or two customers that aren’t looking expand should focus on building out the loyalty phase of the sales funnel. However, a CRM is best for managing the customer’s journey for businesses that want to create the best possible experience during each stage of the process in order to increase your number of sales, as they provide tools to help you automate and scale your sales funnel activities.
Cons: The biggest issue for me is that all the work that is done on the Clickfunnels platform is at risk if they ever change their terms of service. I'm not saying that they ever would, but if company is ever sold, I could see a new owner possibly changing the fee structure or something like that. I've been stung before, so I believe this is a con compared to having your funnels in Wordpress. The other main con is the pricing. It's not cheap compared to similar functionality on Wordpress using a good quality theme.
Match the corresponding ad text. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. Don’t send someone to a page about camping tents if your ad was about sleeping bags. And don’t send them to a generic page and make them search for the product they were looking for.
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error in a lot of cases. It’s important to test the different versions of your landing page to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
Instead of watching long dry videos while scouring help files and FAQs, you will slowly be introduced to every feature of ClickFunnels through an engaging game. With simple tasks like building your first funnel and adding a domain broken down step-by-step, you’ll climb from novice to pro in no time. Simple rewards like badges, a funnel recipe e-book, and even a t-shirt keep you motivated throughout the whole experience.
That’s a fantastic question. When someone comes in and joins your list, that person is yours. Russell and his team do not add that person to their database in any way. Your data is 100% yours. It would be both illegal and immoral for Russell and his staff members to do anything with it. You don’t need to bother about them emailing to your list or sending your customers anything; those customers are all yours.
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
You must know by now that the sales funnel defies gravity. Not every lead who enters your funnel finds their way to the bottom. Sometimes, even all the qualified leads don’t reach the bottom of the funnel. This can be due to the negligence of sales reps to engage with the lead, or simply because the lead is not ready to take the next step. It’s important for sales reps not to perceive a qualified lead leaving the funnel at any point as a lost opportunity. CRM helps you win back lost opportunities through lead nurturing.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Overall: This software is a nice one-stop to create positive outcomes from (and for) visitors to our website. Before we tried ClickFunnels we were putting a lot of stress (i.e. asking a lot of) on our IT and web developer because every time we wanted to start a campaign we asked him to create a funnel using multiple software applications. With this software, it eliminates the need to bog down our web department as ClickFunnels allows one user to create, manage, and monitor a website funnel.
In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.