If you don’t want to have to use a web designer for your landing pages, there are options for creating great landing pages without any technical knowledge. Unbounce is one of the easiest to use, and lets you create landing pages without any IT experience. They have best-practices templates available that you can customize (or design your own page entirely from scratch), and flexible pricing (including a free plan for sites with limited traffic). Unbounce also integrates with Google Analytics for tracking your traffic, and Qualaroo for gathering user input.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
Obtaining consent for tracking cookies is not a requirement of GDPR but rather the ePrivacy Directive. Cookie consent is a current topic for ePrivacy Regulation, likely to replace the Directive next year, requiring all browsers to regulate cookie consent rather than individual websites. However, being that many of you currently use third-party tracking code and analytics, our team is exploring options to build this functionality into our product in the future.

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For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
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