Affiliate Disclaimer: I hope you enjoyed this LeadPages review. Please note that any links inside this article may be affiliate links to LeadPages. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.
You could create a much simpler one, like say an email opt-in page (perfect if you just want to build an email list in exchange for something like a free downloadable checklist) in a couple days. But I decided to get ambitious and try selling a health supplement product right off the bat. That ended up being quite the endeavor as I hired someone to create a Facebook ad campaign for me to actually drive traffic TO the funnel. Ah yes, this is a very important part of what happens AFTER your funnel is complete. But you’ll get there.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
Unbounce is flush with features, highly customizable and offers an easy-to-use interface for both page design and testing (something we’ll get into in a minute). Even if you are just learning to use their interface, Unbounce comes equipped with a variety of built-in templates (and you can buy more from ThemeForest), making it easy to put a decent page together and start testing.
However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”

Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?
You’re going to get Click Funnels for free for 6 months or 12 months as per your subscription. Thus, a year from now, you’re going to get an email that states “What level would you like to be on? Clickfunnels offers two plans i.e. $97/month, and $297/month plan. You simply go ahead and let the support team know what plan makes the most sense for you at that point. You don’t have to make the decision right now. You can just make your mind up at that point. Use funnel hacks to create an insane amount of funnels. In fact, make it a goal to generate as much money as you can this current year, and that way, when the re-bill comes through it won’t even make a difference.
I definitely have subscribed to Funnel hacks and have made my ROI multiple times over already with my affiliate and other business i’m involved in already. Also to back up Russell’s products (Perfect Webinar), I can 100% say that the products are very revolutionary and life changing, including his 2 books if you want to get it: Dotcom Secrets (https://incomefromthereddot.co…) and Expert Secrets (https://incomefromthereddot.co…). His process of doing things is very different but simple at the same time, so if you’re serious in wanting to make money, at least get his books first! Funnel hacks only if you have the money to go for it because the value in there is really amazing.
Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.

Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own “Content Marketing Sales Funnel.” In this post, I’ll walk you through the essential steps for building an online sales funnel to help you convert more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And, while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see again. 🙂 Let’s get started…
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
Some online marketers may be counseled by a legal team to have multiple consent checkboxes for each of the means of communication they'll be contacting their subscribers (i.e. email, phone, direct mail). We only have one active-consent checkbox within Leadpages, however, you may be able to set up multiple custom field checkboxes in your ESP and add those to your Leadpages form.
ClickFunnels alone massively reduces the amount of effort and money it normally takes to build a sales funnel from scratch, so with the complete Funnel Hacks bundle, you’ll save time and money, and you won’t have to worry about outsourcing the work to designers, writers or other marketers. With the information and resources provided in Funnel Hacks you’ll be able to build your own pages, create your own sales scripts, and before long you’ll be converting more visitors than ever before.
We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ClickFunnels reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ClickFunnels. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
ClickFunnels is now a fairly mature service developed by Russell Brunson and his team. It’s now been up and running for more than 3 years at the time of this review. As a quick aside, I learned about ClickFunnels through Russell’s new book DotCom Secrets: The Underground Playbook for Growing Your Company Online. If you want to learn how to sell products, then I highly recommend it.
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
Funnel Hacks System is a training program bundled with a 6-month access to the full ClickFunnels suite. This consists of the ClickFunnels platform, Actionetics and backpack. What sets it apart from other deals is that Funnel Hacks comes not only with the full ClickFunnels suite, however also with training and overviews to make the most from your ClickFunnels experience.
This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
The first major difference between your normal website and your landing pages is that your landing pages shouldn’t have your usual site navigation. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided. Linking your logo to your regular home page can also be a good idea.
Pros: Everything is included. Everything you need from an online marketing/funnels standpoint is all included. No piecing together pieces of software or programs here and there. Integrations are so easy and everything just works. Documentation is superb if you have any questions. You need to implement funnels from a strategy standpoint and every alternative is just much more complicated.
Hey y’all! I have been getting an insane-in-the-membrane amount of questions about LeadPages recently, most of which have led me to believe that a lot of bloggers and business owners have no idea what it is or how to use it. It’s all good, yo. I was the exact same way when I first started using it. Think of this post as your official initiation into understanding LeadPages. You’ll walk away with lots of ideas about what you can do with this kick-butt software, as well as a variety of ways that you can use it to grow your blog or online business. You ready to rock?
Basically, the man and legend Russell Brunson asked 100 Clickfunnels millionaires (what he calls his 2 Comma Club winners because they made a million dollars off a single funnel) what they would do if…they lost EVERYTHING and had to start over from scratch in just 30 days. So yeah, that means they had NO product, NO email list, NO money, and no reputation. What Clickfunnel would they build and why?

However, if you're a beginner it's still the way to go because they have drag and drop one click solutions for anybody that is not tech savvy or doesn't know code, that's why ClickFunnels exist. I am personally a customer of the Etison Suite, so if you're an advanced affiliate marketer or direct response marketer, you have an email list that's pretty substantial, you've done online business before or even offline business, local businesses, real estate agents, dentists, lawyers, authors, you name it, Etison Suite or the StartUp Plan is a great option for you if you're wanting to enhance your marketing funnel and your sales funnel conversions online.


“It’s clear that the goal on this page is to get someone to leave their email address, but there is a lot to distract them, the very first link is to ‘Powered by SumoMe’ at the very top of the page, the social share icons are an overlay that appears after page load. You need to test all these, how many people click these, how many social shares do you get from the share widget, how valuable is the evidence that many people have shared the page – is it worth the distraction. How many people click SumoMe and don’t complete the form – testing will tell you all of this.

In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
I admit it, I was late to the game…not just on understanding what a sales funnel is in the marketing world, but with getting into Clickfunnels and learning to build my own. You see, Clickfunnels is a majikal marketing platform that truly makes it easy to sell anything. A physical product, yourself, a digital product, a health supplement, a webinar, an online course…pretty much anything. It’s first and foremost a sales funnel builder, and it’s an alternative to building your own landing pages within something like Wordpress, and having to mess around with endless plugins.
I enjoy Actionetics because it not only changes your email advertising yet messenger advertising and SMS advertising and marketing software applications too. This takes automation to an entire new degree and also helps you communicate the excellent message to your consumers, exactly when they need it. A video introduction of Actionetics will certainly be supplied further listed below.
Unbounce is flush with features, highly customizable and offers an easy-to-use interface for both page design and testing (something we’ll get into in a minute). Even if you are just learning to use their interface, Unbounce comes equipped with a variety of built-in templates (and you can buy more from ThemeForest), making it easy to put a decent page together and start testing.
Most people would pay top dollar just to have high-converting funnels into their marketing strategy and that includes using expensive tools. Just imagine all the money you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software, and more if you use ClickFunnels. ClickFunnels has all of that and more.
The reason I call this the ideal scenario is because it assumes that you found Spotify from your Google search for "streaming music." In reality, Spotify worked to attract you to their service through YouTube ads, social media advertising, and other marketing channels. After all these efforts, the Google search was just the last piece that pushed you over the edge.
The Funnel Hacks System is a training program which gives you 6-month access to the full ClickFunnels marketing suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two very powerful tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.

Important Note: If you’re currently a ClickFunnels customer and considering upgrading to the Etison Suite – purchasing Funnel Hacks is a total no-brainer.  With Funnel Hacks, you’ll get six months of the Etison Suite at a huge discount – along with a ton of other free resources. There is no reason to just upgrade your account to Etison Suite and pay full price!
The version 3 upgrade changed the structure of how we store pages. Bugs in previous versions made this a difficult transition. New pages store all their data in a much more reliable format. Pages created before this had to be upgraded, but all the data we want for them might not have been present. You may need to edit and resave old pages to get them working again.

Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.
This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
SOAP & Seinfeld Email Sequences – So you’re building a list right? But do you know how to leverage your list to the max? It’s all in the follow up emails. This course teaches you the most effective follow up techniques for both immediately after a new subscriber joins you list and to continuing building a long term relationship. The money is in the list, nurture it.

other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.

So, friends, there you have it! I hope this introduction to LeadPages was helpful for you. I really do use it in a LOT of different ways — I can’t imagine my business without it! If you’re trying to put more of a focus on growing your email list (hint: you should), then LeadPages will absolutely help you do that. I’m working on more LeadPages tutorials, because it really is a powerful tool, so let me know if there’s anything you’d love to know more about.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.
We can’t stress this enough—the biggest challenge for a sales rep is to be able to identify qualified sales leads. Experienced sales reps probably know how to qualify their leads over time, and therefore effectively work on the right opportunities. But for the rest of them, this is still a burning issue. The struggle to pick out qualified leads in the funnel forces sales reps to chase them all. The result—getting nowhere.
Within minutes, you’ll have an easy-to-update LeadPages™ template that you can modify for each of your clients’ marketing campaigns. Inside LeadPages™, you can also easily integrate this new opt-in page with your clients’ CRMs, duplicate it to run split tests, and even publish it on the LeadPages™ server or your clients’ Facebook fanpages if you wish.
You can change the name to your company name or your product name or say 'hi' to your prospect, whatever it is. The rest of the stuff is very useful. The page description and keywords, very useful in SEO, if you are paying attention to SEO, but most people using ClickFunnels aren't overly concerned with SEO because they're driving traffic with either JV, Joint Venture Partners or affiliate partners who have email lists, or they're driving traffic with Google AdWords or Facebook Ads, something like that.
On functionality, it was a dead heat. I sent an equal amount of paid traffic to each funnel and they both produced many leads. Not an equal amount of leads. But, there are so many variables at play that I cannot say the software was the deciding factor. In the end, this was a fun experiment that fixed my funnel problem and I learned a lot in the process.

Since a personal growth coaching business is different from a printable artwork business, ClickFunnels helps you work with the taste that fits your potential traffic. These templates are the result of intense market research and analysis. If you don’t know which funnel is the best for your offer, get the Free Cookbook. You’ll find the recipe for each funnel in the book, plus all the information you need to build your funnel. (It’s free and a must to read!)

In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 
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Clickfunnels: Review, Demo, Pricing and Features: