In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 
Take it one step further and break your marketing improvements down into stages. Perhaps your first stage of improvements is to enhance the conversion path on your website by offering a free eBook or free consultation to your site visitors. Once you feel confident that you can capture lead information, you might be ready to invest in additional marketing efforts to attract new visitors to your site.
Cons: They offer several paid levels but honestly, the paid or Free plan offer a limited package and all of them will funnel you to the main plan. . Now this is just for your funnel builder and not your hosting or CRM. For half the amount I can outsource and build landing funnels that I own. The main focus of this is for small business and solopreneurs. . Now it is if you can put the software to use and turn sales. But if you are just starting out this will kill the cash flow. Additionally. I found that a lot of creativity and design are needed. So be prepared that to make this work it takes time. I found it to be very time consuming and not the 5 minutes they claim.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
Wonder which option is best if I currently have only one product selling on Amazon (only, no e-comm on my own site)? I can see how Clickfunnels may be superior for up-selling, and “subscription” type sales, but if my product is one that perhaps my customer would by a few of for their own use and/or gifts, it strikes me that many of the advanced functions of Clickfunnels would be “wasted” on my current model. Appreciate any feedback on this.

If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 
Pros: I have 10 different companies that I manage. I use click funnel pages for everything. I can create a landing page for a Facebook ad, Instagram ad, YouTube and any promotion I need! Their platform is very user friendly. You can create something super simple or create an expert page. They integrate with many other platforms. I can add paypal and aweber to my click funnel pages. Support is awesome!
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.[citation needed]

A good landing page should naturally lead a user to the conclusion that converting is in their best interest. To do that, however, you need to know exactly what you want them to do and why they might not want to do it. Then, throughout your landing page, you address their concerns and sell them on the value of what they get in exchange for converting.
This is a great addition which Leadpages and ClickFunnels both offer to all their accounts. It makes lead magnets super easy to use and works a charm when you are using lots of them at once. The only issue I have with these is that you can’t use this with a double opt in. So you need to make sure that if you’re using this on one main list, that it’s a single opt in process.
Then of course, when you're done you hit save and you exit. And opt-in funnels always have thank you pages, so that when people do opt-in the next page sets expectations, gives instruction, allows them to download the resource that you promised them. So, you can provide buttons, images. Inside the buttons you've always got a opportunity to provide a downloadable URL, which also you can host inside of ClickFunnels via your digital assets menu. And the digital assets menu is, of course, inside your account menu here. So much flexibility, so much power inside of ClickFunnels. It's really outrageous.

Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.

Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
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