You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.

At this time, Leadpages does not provide the IP addresses of subscribers. Please note, if you're looking to identify the geographical location of your subscribers, it's best to set up a field on your form that asks for their location, as IP addresses are not the most accurate indicator for a subscribers residence. Furthermore, filtering by IP addresses when deciding who to send subsequent emails to could incorrectly include subscribers of a location not intended to be left out.


In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  

I am not sure how to consider the extra time I spent on my WordPress funnel. It was my first time building such a funnel but future funnels should be easier and take less time as I gain skills. In fact, the skill development aspect is what I am enjoying most about WordPress. I liken it to automatic versus manual cars. If I can build a funnel on WordPress, that skill would make me more proficient using other software.
A good practice when managing your sales funnel in a CRM is to be consistent in updating the lead stage. As leads progress down the funnel, you must be able to analyze the number of leads by stage in order to ensure your funnel is always full to the brim with leads. It’s also important to know what stage each lead is at to know what to do next. So once the lead has been contacted, move the lead from new to contacted stage. Actually, the CRM can move it down the funnel automatically.
The Etison Suite features are same as basic plus: One time payments, Manage email lists, Subscripition plans, Send broadcast emails, Social contact profiles, Track opens and clicks, Lead scoring, Auto responder series, Action funnels, Location based emails, Social media based emails, Flexible & advance segmentation, Action scores, Visual email builder, Complete customization, Billing integrations.
The Actionetics email builder also comes with an Action Funnels feature which allows you to hyper-segment your contracts in order to trigger external and internal actions at the appropriate time. Internal actions may include, for example, being removed/added from an email list, which external actions may include things such as being able to receive email sequences.

Inside the Leadpages builder, marketers can easily start gaining consent from leads and subscribers located in the EEA with active-consent checkboxes (available in both the Legacy and Drag & Drop Builder). The checkbox displays next to a customizable compliance statement (such as “I consent to receive information about services and special offers via email”).

This new legislation applies to all people/ organizations/ businesses involved in processing personal data (names, email addresses, tracking, etc.) about individuals within the European Economic Area (EEA) within the context of selling goods and services – regardless of where in the world your business (and data) is based. The EEA states include the EU and Norway, Iceland, and Liechtenstein as well as (for now) the UK.


Your 6-month access to the enterprise suite is valued at $1782, and it comes with a plethora of industry-leading tools such as the Actionetrics, Backpack, and the ClickFunnels funnel builder. If bought normally, the Etison suite will normally set you back $497 per month, which could come in at $2982 for 6 months, meaning you’re getting a very good deal with $1782!
Inception Secrets – Do you suck at writing sales copy? Most people do. But that’s about to change with the Inception Secrets training. Make your way through the training course and you will emerge a sales copy master. Use these skills to make amazing copy for your own funnels, or charge for your newly acquired skill and help other marketers with their copy.
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
Are easy to scan at a quick glance. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
To use with social media advertising. If you’re using Facebook ads, then one of the best things you can do is send viewers to a landing page, rather than to a blog post, or worst of all, a straight up sales page. Sending them to a landing page means that they only have ONE choice: to subscribe or leave. There are no other distractions to keep them from opting in, so if they like your offer, they’ll subscribe. If you are selling something, then you can then put them in an email sequence to pitch your product to them. See how that works?
“Now, for the vinegar. Starting with the headline, if creating headlines was a waste of time, why do I need this product at all? And why write headlines at all in the first place?  Do their customers really say to themselves (in their owns heads), ‘this is a waste of time?’ Probably not. They say something more like ‘I don’t want to do this,’ ‘I suck at this,’ or ‘I hate writing.’ Big difference. They attempted to call out a problem, but in this case there’s a big disconnect and it’s negative for no real reason. Instead, if they want to call out a problem, they need to pick one that the market connects to.

The image above is a glimpse at one of my webinars that I created in LeadPages. I embedded my live webinar presentation into a webinar template in LeadPages and also added a chat box (not pictured) below the webinar so that attendees could communicate and ask questions. Webinar software can be very pricy, but this solution allows you to do them nearly for free by embedding a live Google Hangouts broadcast. LeadPages is a great option for anyone getting started with webinars.


Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
Custom Complete DFY Funnel (Value $997): Need any more specific funnels for Your Business, such as Blogging, Real Estate, Chiropractor Funnel, Dental Funnel etc. Under this bonus, I will offer you complete ready made funnel for your business. Just changes few images, and your Website will be ready in minutes. For more information, just send me an email with your requirement to [email protected]
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.[3]

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Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
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