The reason I call this the ideal scenario is because it assumes that you found Spotify from your Google search for "streaming music." In reality, Spotify worked to attract you to their service through YouTube ads, social media advertising, and other marketing channels. After all these efforts, the Google search was just the last piece that pushed you over the edge.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
Pros: Easy drag and drop platform. One of the best things about CF is that you can share a template to another user. We have benefitted greatly from having funnels shared to us by other users so that we didn't have to build it from the ground up - change it to our look and feel, but the funnel itself is already in place. Also, their tech support is out of this world. Incredibly helpful for any question!! If they can't provide a link to already-created-FAQ help, they make a simple video from inside your own account and SHOW you how to do what you are trying to get help with. Highly recommend CF. You can get a free 14-day trial here: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1228584&affiliate_id=1228584&aff_sub=dashboard&aff_sub2=fhauto
“On my first pass, I actually missed the logos near the top. Then going back, I didn’t actually know why the logos were there – social proof works when connected, so I’d add a title like ‘As featured on’ or whatever is relevant.Also consider using the brand colors – believe it or not the mind connects the color before the form – so seeing the McDonalds arches, the yellow hits your retained memory faster than the shape…
Actionetics is ClickFunnels‘ email automation application which is native to ClickFunnels. Creating emails and messages are made easy with the email builder which has an almost similar characteristic to the funnel builder. Another cool thing about Actionetics is its Action Funnels feature. Action Funnels let you hyper-segment contacts to trigger certain actions whether it is internal or external. Internal actions include being removed to an email list, added to email list, etc. External actions include being able to receive email sequences.
This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
This is a great addition which Leadpages and ClickFunnels both offer to all their accounts. It makes lead magnets super easy to use and works a charm when you are using lots of them at once. The only issue I have with these is that you can’t use this with a double opt in. So you need to make sure that if you’re using this on one main list, that it’s a single opt in process.
So, I was happy to take her under contract and put something together for her. As you can see, this right here is inside of what we call an opt-in funnel. The way you create an opt-in funnel, if you're wondering, is this easy button right here. With one click you get an option, what's your goal, collect email, sell a product, host a webinar. I also have some unbelievable webinar funnels that maybe I can ... If I have time I'll show you later in this video, but real quick, when you choose collect emails you're obviously going to name it, and grouping and tagging is very important, I will do that with this one.
For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.
Connecting with prospects at the moment they express interest increases your chances of conversion. Set up this Leadpages-Gmail integration, and we'll take care of everything: It will automatically send an email from your Gmail account to the recipients of your choice whenever a new form submission is received on Leadpages, reaching out with a customized message even while you're busy with other tasks.
Pros: Man oh man do I love ClickFunnels. I've been using them for 4+ years and am a huge fan. Not only is the price point super affordable, but if you want to get into selling online and want an all-in-one solution, it's ClickFunnels. My current company is a bit more established to have the core of our business run on ClickFunnels, but I use it all the time to test out new offerings or programs before having our development team hard-code it onto our main website.
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Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
That’s a fantastic question. When someone comes in and joins your list, that person is yours. Russell and his team do not add that person to their database in any way. Your data is 100% yours. It would be both illegal and immoral for Russell and his staff members to do anything with it. You don’t need to bother about them emailing to your list or sending your customers anything; those customers are all yours.
This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
Basically, the man and legend Russell Brunson asked 100 Clickfunnels millionaires (what he calls his 2 Comma Club winners because they made a million dollars off a single funnel) what they would do if…they lost EVERYTHING and had to start over from scratch in just 30 days. So yeah, that means they had NO product, NO email list, NO money, and no reputation. What Clickfunnel would they build and why?
The first stage in setting up sales funnel reporting is to understand your sales process fully (perhaps using a technique like flowcharting). While sales processes are often quite similar from company-to-company, there can be points of difference depending, for example, on the size of the order and the consequences to the client of making the wrong purchase decision.
“Next, there is too much copy about them compared to the copy for the customer and that story doesn’t do anything to increase confidence in the quality of the product. In fact, it sounds like they did what everyone else does to create a free blog post, but they decided to charge money just for the hell of it. If they are such CRO experts, why not talk about finding the solution as curating the best 200+ headlines they’ve used for clients that helped boost conversion rates in the real-world? That’s just one of many angles they could go.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
“Content: Great headline. List style headline provides clear value to site visitors. In addition, information like the number of pages gives an impression that the content is loaded with tons of value and time investment estimate assure them that it only takes minimal investment (time) from their end. Testimonial provides a concrete social proof which gives your site visitor the confidence before they feel save to pass you their email address.
The 6 Weeks Funnel Hacks Master Class is a 6-week course which gives you a broad overview of everything to do with sales funnels, including things such as building funnels, webinar funnels, membership funnels, product launch funnels, and opt-in funnels. This effectively teaches you how to use ClickFunnels in order to create niche and powerful funnels.
You also have your email integration for your email service provider of choice. That's where all of this lives. For instance, I can choose my MailChimp account here or my Actionetics account, again, that's part of the Etison Suite that I was mentioning. I have the Etison Suite for everything that I do. And then the way the screen or the pages are constructed are in three or four, technically, but really three different ways. You've got sections, which, if you see my mouse hovering here, you can see the light, see phone green, these are the sections. Then you have rows, which are the blue that you see here, and you've got elements inside of rows and they're the orange elements.
Here’s an example. To create your prospect experience in the Awareness stage, think about and articulate what you will do or say to your prospects when you first meet them. Then think about how your interaction will make them feel. Consider your prospects and their needs as you’re doing this. Then, document your actions and your prospect’s experience for this stage. Repeat this throughout the entire sales funnel.
Chris is right, it is not the cost, it is the investment you are willing to make into your business here. Personally, I took the attitude of it being too costly at first, and trust me, I can afford it, I am just frugal. But now, looking at the powerful software and tool that it is, well, I am switching from Thrive to ClickFunnels. Personally speaking, my issue at first was based on my poor attitude of spending money, instead of a better and smarter attitude of investing into my business online…
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.