You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.
Pros: Clickfunnels helps you build & test Marketing funnels at scale with ease. Its easy to setup & get going with your first marketing funnel. It's features like the autoresponder, A/B testing of landing page variations, is awesome. There is a great community to around it - it helps anybody with a problem & how to solve it. There are courses on using the funnel itself - which makes it probably the best education system for setting up marketing funnels & making them work for your business. There is a set of partners or service provides who can do it all you as well.
Trulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for "an address" (which sounds less creepy than "your address," although that's what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.
General Disclaimer: FreedomRep is an independent website managed by a team of digital marketers who are not trained financial experts. Our knowledge comes from the school of hard knocks. We do our best to provide accurate, useful info, but makes no guarantee that all readers will achieve the same level of success. If you have questions, consult a trained professional.
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”
Pros: Clickfunnels is one of the market leaders when it comes to setting up a sales funnel quickly. They have a proven model of a low-priced introductory offer, then an order bump, up-sell or down-sell. They also integrate with a lot of different software, so you can build a solid email and buyer list. If you're looking to set up a funnel quickly (to test an idea, for example), Clickfunnels is for you.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).
I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.
As you can see, when you get on my blog you can ... I'll send you those six free funnels, which will allow you to start a free trial with ClickFunnels. But I've created a funnel hacking playbook. A funnel hacking playbook, just so you know, funnel hacking is literally not starting from scratch, but using competing and successful funnels to create your funnel. I give you some instruction here in my blog post about how to do a proper funnel hack so that you can end up not having to recreate the wheel and you can start making more money faster and be more profitable while you're doing that.
As aforementioned, the Funnel Hacks system is very cost-effective, costing only $997, which saves you a lot of money compared to buying Etison suite via normal methods – money you could invest back into your business! The good thing about the Funnel Hacks system is that you’re getting access to the Etison Suite in its entirety as well as several training courses which show you how to use it, so it really is a no-brainer!
If you're having trouble keeping up with all your new leads, this integration can help. Once active, Zapier will automatically detect when you receive a form submission on a Leadpages landing page and will add each new lead after that to your SendinBlue account. Now you can grow your business by focusing less on manually loading leads into subscriber lists and more on your email marketing campaigns.
“The danger here is, that navigation links present the visitor with the opportunity to exit the landing page without them converting. Studies from ConversionXL suggest that removing navigation links from the middle of the funnel landing pages seeing 16% and 28% lift in conversions, while top of the funnel landing pages are seeing an insignificant 0-4% increase in conversion rates.
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
At the end of the day, Clickfunnels is kinda like Sales Funnels for Dummies (not literally dummies, hopefully you’re all picking up my reference here). You don’t have to hire anyone to create one for you (though you certainly can) and you don’t have to be tech-savvy — you just start with one of their pre-created free templates, and then it’s drag and drop from there. Easy-peasy.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
Pros: Let's face it, funnels are the way to go to assist a customer in a purchase decision. Click Funnels is a easy to use and well put together platform. Their training sequence is fun and effective. They do an excellent job at making you feel a part of a club. I was on the trial offer and did not opt for a paid plan and I will elaborate below. Does this funnel system work- yes. Can a beginner do well with the CF software- maybe. Do they deliver the product they sell and provide appropriate support, absolutely. Is it worth per month? That is for you to decide but for me it was a no. Here is why-
I definitely have subscribed to Funnel hacks and have made my ROI multiple times over already with my affiliate and other business i’m involved in already. Also to back up Russell’s products (Perfect Webinar), I can 100% say that the products are very revolutionary and life changing, including his 2 books if you want to get it: Dotcom Secrets (https://incomefromthereddot.co…) and Expert Secrets (https://incomefromthereddot.co…). His process of doing things is very different but simple at the same time, so if you’re serious in wanting to make money, at least get his books first! Funnel hacks only if you have the money to go for it because the value in there is really amazing.
Chris is right, it is not the cost, it is the investment you are willing to make into your business here. Personally, I took the attitude of it being too costly at first, and trust me, I can afford it, I am just frugal. But now, looking at the powerful software and tool that it is, well, I am switching from Thrive to ClickFunnels. Personally speaking, my issue at first was based on my poor attitude of spending money, instead of a better and smarter attitude of investing into my business online…
“Content: Great headline. List style headline provides clear value to site visitors. In addition, information like the number of pages gives an impression that the content is loaded with tons of value and time investment estimate assure them that it only takes minimal investment (time) from their end. Testimonial provides a concrete social proof which gives your site visitor the confidence before they feel save to pass you their email address.
If you’re already a ClickFunnels member, you’re going to view a page such as the one shown above in the screenshot. Your credit card is already on file. Therefore the page will probably ask you if you want to use the card associated with your account. You either agree or disagree, and then you click on the ‘Upgrade My Account’ button. What’s going to happen is your Clickfunnels account will probably be upgraded to the Enterprise level.
The Etison Suite features are same as basic plus: One time payments, Manage email lists, Subscripition plans, Send broadcast emails, Social contact profiles, Track opens and clicks, Lead scoring, Auto responder series, Action funnels, Location based emails, Social media based emails, Flexible & advance segmentation, Action scores, Visual email builder, Complete customization, Billing integrations.
Easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to ecommerce. When you connect Drip and Leadpages together, you'll be able to send all your leads directly to your Drip account and trigger email campaigns and workflows. Not only do you have a great new way to capture hot leads, you'll stay engaged with your leads through email to keep them informed and ready to jump at your latest offer.
Chris, thank you so very much for that. I am new to all of this and feel so overwhelmed in trying to figure out what system to use and how to put it all together. I have written 3 ebooks and have a course to go with one. One is a free give-away. I didn’t know where to start, but wanted to just do the free give-away in exchange for the emails. Later on, I thought I’d offer the course that goes with that book. What do you recommend? Do you think I should just stick with Leadpages and collect the emails and then when I’m ready to offer the course, use ClickFunnels? Can the names collected in LeadPages be integrated into ClickFunnels? I’m still trying to work this all out. Thanks for any help/guidance you can give.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
You could create a much simpler one, like say an email opt-in page (perfect if you just want to build an email list in exchange for something like a free downloadable checklist) in a couple days. But I decided to get ambitious and try selling a health supplement product right off the bat. That ended up being quite the endeavor as I hired someone to create a Facebook ad campaign for me to actually drive traffic TO the funnel. Ah yes, this is a very important part of what happens AFTER your funnel is complete. But you’ll get there.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.
Cons: The biggest issue for me is that all the work that is done on the Clickfunnels platform is at risk if they ever change their terms of service. I'm not saying that they ever would, but if company is ever sold, I could see a new owner possibly changing the fee structure or something like that. I've been stung before, so I believe this is a con compared to having your funnels in Wordpress. The other main con is the pricing. It's not cheap compared to similar functionality on Wordpress using a good quality theme.
The full Etison suite allows you to set up an unlimited number of funnels, the marketing possibilities are endless. Similarly, you are also able to host an infinite number of users in your membership funnel, which is very useful. You can also set up an infinite number of pages per funnel, giving you unparalleled control and power. Put simply; the Etison suite gives you limitless power and access with regards to marketing funnels.
Valued at $9770, the Funnel Hacks System is a training program design to walk you through the whole funnel building process and guide you to creating successful funnels for whatever marketing purpose you can think of. When you avail of this offer, you do not only get training for ClickFunnels, but a full access to ClickFunnels Etison suite as well.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
The funnel builder lets you produce different types of funnels with a large choice of page templates to select from. You likewise get the choice to style and add components to your pages according to your desires. The easy-to-use UI of the builder allows you to drag and drop elements which makes constructing your funnel actions a more straightforward job.
“Andrew Chen’s site is minimalist in nature; he knows the focus of the site is on content, social proof, and of course to get people to sign up for his newsletter which is the main conversion goal. However, the layout is not making use of the real estate above the fold as it should be. Elements like narrow text margin, a lack of vertical alignment, unclear
’s, and misuse of whitespace can harm conversion rates if used incorrectly.”
Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
I have no alternative but to uninstall the plugins and go with another unless the developer “sees the light” and decides to create some simple directions and figure out how to keep the help videos on the dashboard page. The developer would have seen a much larger response to selling premium if the free versions atleast worked or just answer support. I see this alot when dealing with wordpress developers and I could never figure out why!
Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
I'm going to show you some examples of just really kind of the fire power that ClickFunnels brings to the table. What you're seeing here is literally the inside of my ClickFunnels account and just real fast, I want to just scroll down and let you see the kind of activity that I create inside my ClickFunnels account. These are all active or semi-active funnels that I use on a weekly basis for my business. You might be wondering, "Well, Josh, what do you do for business?" And I do a few things. I have a few streams of revenue, if you will, businesses. One would be SalesFunnelMadness.com, which is right here. I talk about ClickFunnels, I talk about building sales funnels and I help people build their sales funnels.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.