Thank you for this well-researched and very informative review. With the price point being so high, it’s very helpful to have an unbiased opinion of it before making a purchase. Just curious, how long did it take you two break even after your purchase of the program ? It seems like you could make your money back, and more, pretty quickly if you follow it.
Anyone can learn how to make a basic WordPress site without coding but if you need anything more elaborate or extensive for your business, it can get quite tricky. WordPress offers thousands of plugins for a reason, with thousands of themes to choose from before that. If you are a new business owner, never had an online presence, you should probably consult with a design team first (which could cost you).
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Now, as a marketing consultant who works with hundreds of active small business owners, I’ve built my entire business using the Clickfunnels platform. It’s worked so well, and my passion for helping business owners make more money faster, I’ve started an exclusive Sales Funnel Mastermind for twelve, motivated entrepreneurs per year. You can learn more about my “inner circle” at this page (BTW, I built it in Clickfunnels).
I just wanted to make that clear so that's all out in front and on the table. I'll get to that in a minute, but first I wanted to add some value and show you around ClickFunnels, but specifically a lot of people ask me, "Hey Josh, is this solution really worth it?" My question really back is, "How much do you really have to lose?" First of all, they offer a 14 day trial, plus, even if you paid for one or two months, the $97 a month plan, which is their StartUp Plan here, and it's plenty for those of you who are just now building sales funnels or you maybe you have a lead pages or optimized press or Instapage and you just want a little bit more horse power, ClickFunnels is the way to go.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Once you choose your opt-in template then you're ready to customize, which is what I've done over here with my client's opt-in funnel. The other thing that you do, and if you've learned anything about marketing online or any kind of marketing for that matter, is A/B split testing, is very important so that you can know what works and what doesn't and you can make your campaigns better and better, smarter and smarter and more and more effective. So, there's a little preview window and once you've run enough traffic to these A and B variance then you can actually declare a winner, and then allow that to be your control or your control variant. To edit these pages you simply click on at page and it takes you into the page editor or the webpage editor.
Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.