Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing page tool.
In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
Cons: The customer support has gotten worse recently. They used to have live chat on their site, now they use some weird ticketing software that I do not like. I will say this, there support is very good but a lot slower than I'd like. When they do get back to me, it typically solved my problem immediately. But sometimes it takes a full day or more for them to respond. This can be valuable lost time for a business, especially if you're running ads to a page that stops working.
Novices would like to believe that once a successful funnel is in place and generating satisfactory revenue results, you can simply duplicate that funnel for each new product launch. The error in this thought process is that not all buyers purchase in the same fashion. When you are ready to roll out a new product, you must start back at step one and begin the reconnaissance phase again by studying that particular market, those specific buyers and the players already in the game.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
Inside the Leadpages builder, marketers can easily start gaining consent from leads and subscribers located in the EEA with active-consent checkboxes (available in both the Legacy and Drag & Drop Builder). The checkbox displays next to a customizable compliance statement (such as “I consent to receive information about services and special offers via email”).
Cons: It is soooo expensive. There is no option to have a true website, you basically have to create each page separately and connect them which, there is no easy way to do. Also, I found that the cloud platform they host on would often crash and send my users and error message. Builderall has all the same stuff for way cheaper http://bit.ly/CheapCF
However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
The habit of doing something to further your goals every day, no matter how small, creates a much larger impact than a massive spurt of movement in a handful of days. The problem with doing it in spurts once in a while is once your done working on it for say 5-6 hours you might be spent. So when you go back the next day to work some more, your remember how tired you were yesterday. Then it starts to become overwhelming and you start to work less and less. You want to stay excited about your business this is going to be your empire.
The header must be fully descriptive of what you're selling. Because, if the visitor doesn't understand exactly what you do immediately upon landing, they'll either bounce out of laziness or skim-read the rest of the page until they get the gist. Once they get that gist, they'll likely bounce anyway because they're still too lazy to re-read the page from the beginning.
Setting up your sales funnel is the key to creating powerful prospect experiences. It is important that you map them out ahead of time to ensure your sales process is in alignment with the customer’s journey. A CRM tool like Pipedrive, set up to mirror your sales funnel activities, can then help you manage and stay focused on the most important tasks during each stage in the process.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Contain engaging copy. Kiss Metrics suggests using specific “hypnotic” words to entrance visitors. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.
Once you have selected your funnel, you need to have a template. With ClickFunnels, you are treated to a variety of templates and all of them are tested and proven to work. With a throng of proven and tested templates at your disposal, ClickFunnels accelerates your A/B testing phase because you don’t have to weed out templates that are not performing.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.