Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error in a lot of cases. It’s important to test the different versions of your landing page to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.


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Above are some of the most popular Leadpages templates on the web. To be honest, I love these and also love how they are constantly adding new designs to their portfolio. It's exactly why I've been a customer for a long time. You can even sort them by conversion rate, which gives you a little more piece of mind when you are facing decision fatigue already as a marketer.

The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.


But, given the volume of leads that fill your funnel, sales teams have a hard time converting leads into customers because they cannot discern the hot from the cold. This results in unqualified hot leads in the top of the funnel that either drop out due to slow response times, or remain stuck in the middle of the funnel eventually becoming cold leads. For a business this means missing out on golden ($) opportunities. And, that’s just one leak. There are more ways you lose leads in the sales funnel.
The metaphor of the funnel is used because people drop away at each stage of a long sales process: for example, many of your unqualified prospects may have existing suppliers with whom they're very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still, others may love your products, but not have the budget to buy them.

The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 


The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Click Funnels has a basic email auto-responder in place. So, let’s say someone signed up for a webinar, it can do email sequences and some cool smart triggering so that if someone leaves early, they’ll get a different email sequence and things like that. If you want to do broadcasts and things like that, however, you will need an auto-responder. Russell recommends AWeber or GetResponse. That’s the only tool you should need on top of Click Funnels.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Overall: Amazing. A lot of the benefit isn't even the program itself, it's in the way it helps you market the right way. Simply buying into what the company is helping people do and becoming a student of their philosophy on business and marketing will make a huge difference in your business. Aside from that, the program is simply the best out there.
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
Inception Secrets – Do you suck at writing sales copy? Most people do. But that’s about to change with the Inception Secrets training. Make your way through the training course and you will emerge a sales copy master. Use these skills to make amazing copy for your own funnels, or charge for your newly acquired skill and help other marketers with their copy.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages. 
Novices would like to believe that once a successful funnel is in place and generating satisfactory revenue results, you can simply duplicate that funnel for each new product launch. The error in this thought process is that not all buyers purchase in the same fashion. When you are ready to roll out a new product, you must start back at step one and begin the reconnaissance phase again by studying that particular market, those specific buyers and the players already in the game.
A good landing page should naturally lead a user to the conclusion that converting is in their best interest. To do that, however, you need to know exactly what you want them to do and why they might not want to do it. Then, throughout your landing page, you address their concerns and sell them on the value of what they get in exchange for converting.

Look gorgeous and act classy. Looks may not be everything, but they do count for something in landing page design. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. Your landing page should not come off creepy, it should come off super classy. If the visitor is a chick in a bar, you want to wow her and take her home…. for a riveting game of Scrabble!

It’s easily integrated with a custom domain, so you can set up your landing pages, membership site and/or sales funnels on your own website, or a custom domain. It has a plugin that allows you to integrate it with WordPress as well, although you can’t take payments on your own WordPress site if you charge your customers for services, as they have their own set of SSL requirements when taking payments. You can also start your funnel on your website, and host the next steps of the funnel where payments are taken on the default platform for ClickFunnels.

Cons: I've tried out the product after being slammed with 3-4 emails per day. Funny thing is I did a 14-day trial and was already planning on sticking around, not sure why I needed to get so many emails every day that was a bit annoying. After I upgraded I realized that all the best funnels were additional fees, and also the email automation was additional fees as well. The cost insist cheap for this software. I see some value if you really are focused on your business, this is not for a passive user as the fees add up quickly.
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.
To learn more about funnel hack system, you can register for Funnel Hacks webinar totally free of charge, and find out what a funnel that’s currently generating $17,947 per day for Russell Brunson looks like? And, what if you could Fairly (And ethically) knock-off this SAME funnel, within just 10 minutes (Making use of web-based tools)? Now, this funnel is in supplement niche, but you can use the framework to develop million dollar funnels selling info products, coaching program, local products and services and more…
Now that you completely understand what a landing page is, you’re ready to make use of a landing page tool to build your own. You can also see how they’re becoming an essential tool for just about any business’ online marketing success. They’re created directly on your own website. You can gain sales, generate leads and nurture your prospects through one landing page campaign.

Some online marketers may be counseled by a legal team to have multiple consent checkboxes for each of the means of communication they'll be contacting their subscribers (i.e. email, phone, direct mail). We only have one active-consent checkbox within Leadpages, however, you may be able to set up multiple custom field checkboxes in your ESP and add those to your Leadpages form.
The only problem is, most businesses don’t know how to talk about themselves or what they are selling in ways that matter to their potential customers. Why? Well, all businesses struggle with egocentrism. After all, you spend all day, every day thinking about and improving your product or offer. It’s natural to want to talk about all the special things that make your business unique!
I wanted to also show you, which by the way, you can delete or archive funnels that you don't want. So, I'm archiving this test funnel immediately. This should take me back to the main page. It does. One of the cool things about ClickFunnels is that you can share funnel. So, quite literally, let's say you want my event application opt-in funnel. I can go to settings and I can grab what we call the share funnel link, which is right here, and I can send that to you and you can import it directly into your account, and it's super easy. Quite literally, click on it and boom, it lets you into your account. And you get all these cool prebuilt features, cuts down on time a whole lot and allows you to concentrate on optimizing instead of always building.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
You can change the name to your company name or your product name or say 'hi' to your prospect, whatever it is. The rest of the stuff is very useful. The page description and keywords, very useful in SEO, if you are paying attention to SEO, but most people using ClickFunnels aren't overly concerned with SEO because they're driving traffic with either JV, Joint Venture Partners or affiliate partners who have email lists, or they're driving traffic with Google AdWords or Facebook Ads, something like that.

Connecting with prospects at the moment they express interest increases your chances of conversion. Set up this Leadpages-Gmail integration, and we'll take care of everything: It will automatically send an email from your Gmail account to the recipients of your choice whenever a new form submission is received on Leadpages, reaching out with a customized message even while you're busy with other tasks.
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.

Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. People inevitably ask me, "What is Clickfunnels?". So, technically speaking, it is a funnel builder for online businesses who want to get their message and product into the marketplace in the most efficient way possible. Efficient meaning, high conversion rates. Sales funnels built with Clickfunnels do collectively over $1 Billion dollars every year and Clickfunnels has active about 50,000 users. I can confidently say that Clickfunnels can accommodate any industry, any niche, any vertical. Sales funnels can be manipulated and optimized so easily using Clickfunnels giving the end user the best opportunity to make more money online and scale a modern business platform.


I am not sure how to consider the extra time I spent on my WordPress funnel. It was my first time building such a funnel but future funnels should be easier and take less time as I gain skills. In fact, the skill development aspect is what I am enjoying most about WordPress. I liken it to automatic versus manual cars. If I can build a funnel on WordPress, that skill would make me more proficient using other software.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   
So after about a day of work, I had my five basic pages set up and ready to go. Or so I thought. When you’re doing everything yourself, it is easy to miss the little details. One of the positive points of WordPress is that it’s SEO friendly. Your pages get indexed in Google very easily. The problem is that there are some pages you do not want to be indexed, especially download and thank you pages. I caught the mistake before doing too much damage. After a little more research I was able to remove the pages from my site index. It took a few days before they stopped appearing in Google searches.
Whimsical isn't usually the first word that comes to mind when you think of HR software, but Teambit's illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters -- all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.
Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours. However, not all elements produce the same improvements in conversions, and by looking at the results from different tests, it is possible to identify the elements that consistently tend to produce the greatest increase in conversions.[citation needed]
You also have your email integration for your email service provider of choice. That's where all of this lives. For instance, I can choose my MailChimp account here or my Actionetics account, again, that's part of the Etison Suite that I was mentioning. I have the Etison Suite for everything that I do. And then the way the screen or the pages are constructed are in three or four, technically, but really three different ways. You've got sections, which, if you see my mouse hovering here, you can see the light, see phone green, these are the sections. Then you have rows, which are the blue that you see here, and you've got elements inside of rows and they're the orange elements.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
Now that you completely understand what a landing page is, you’re ready to make use of a landing page tool to build your own. You can also see how they’re becoming an essential tool for just about any business’ online marketing success. They’re created directly on your own website. You can gain sales, generate leads and nurture your prospects through one landing page campaign.
Priority Email Support (Value: Priceless): Under this offer, I'll provide top-notch tech support. My support is typically faster than official support, so if you get stuck (and you will), I am here for you. Also, If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. You get access to my personal email address with a guaranteed response to any questions you have (invaluable).
What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.

“Andrew Chen’s site is minimalist in nature; he knows the focus of the site is on content, social proof, and of course to get people to sign up for his newsletter which is the main conversion goal. However, the layout is not making use of the real estate above the fold as it should be. Elements like narrow text margin, a lack of vertical alignment, unclear

’s, and misuse of whitespace can harm conversion rates if used incorrectly.”
Chris, thank you so very much for that. I am new to all of this and feel so overwhelmed in trying to figure out what system to use and how to put it all together. I have written 3 ebooks and have a course to go with one. One is a free give-away. I didn’t know where to start, but wanted to just do the free give-away in exchange for the emails. Later on, I thought I’d offer the course that goes with that book. What do you recommend? Do you think I should just stick with Leadpages and collect the emails and then when I’m ready to offer the course, use ClickFunnels? Can the names collected in LeadPages be integrated into ClickFunnels? I’m still trying to work this all out. Thanks for any help/guidance you can give.
Hi Willie. You make some very good points, and yes they are not exactly the same as ClickFunnels is capable of doing much more. I just put LeadPages (and Samcart) in there because they are both popular and there is some overlap with ClickFunnels (lead generation & checkout pages). So I just wanted to put them in for comparison purposes for people who might want just those specific capabilities, and not the whole kitchen sink that ClickFunnels provides.

Take it one step further and break your marketing improvements down into stages. Perhaps your first stage of improvements is to enhance the conversion path on your website by offering a free eBook or free consultation to your site visitors. Once you feel confident that you can capture lead information, you might be ready to invest in additional marketing efforts to attract new visitors to your site.


For content based on Niche website, I’ve been able to setup a membership site for my contractors so they can login and see what I expect out of them when they work on my sites. It’s a crucial part of my business. While I could setup a password protected page for them on my site if I chose, I personally like having a separate site that provides easy to use instructions that cover ALL of my online properties, and not just one specific website.
Hello! Great article! I sell organic food products that we have been manufacturing in Maine for 14 years. Our internet business has always done great, but could be phenomenal. I’m new to building funnels, buying ads and marketing them. Would you suggest SamCart or CF for the type of product I offer? Also, I would imagine that once a sales funnel is in place, ads would still need to be made in order to promote them? And if so, do any of the above platforms offer this type of support? Thank you 🙂

So, with all that said, as you can see, that Funnel Hacks is a pretty amazing deal. You observe that having a one-year Clickfunnels Enterprise account would usually cost you $297 per month, Which comes out to be about $3,600 per year. You’re getting this account for free when you invest in Funnel Hacks. You're saving $300 a month just by starting out.
Inception Secrets: Do you suck at creating sales copy? The majority of people do. But that’s going to change with the Inception Secrets training. Make your way through the training curriculum, and you'll emerge a sales copy master. Make use of these skills to produce amazing copy for your own funnels, or charge for your recently acquired talent and assist other marketers with their copy.
Then of course, when you're done you hit save and you exit. And opt-in funnels always have thank you pages, so that when people do opt-in the next page sets expectations, gives instruction, allows them to download the resource that you promised them. So, you can provide buttons, images. Inside the buttons you've always got a opportunity to provide a downloadable URL, which also you can host inside of ClickFunnels via your digital assets menu. And the digital assets menu is, of course, inside your account menu here. So much flexibility, so much power inside of ClickFunnels. It's really outrageous.
Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.
Affiliate Disclaimer: I hope you enjoyed this LeadPages review. Please note that any links inside this article may be affiliate links to LeadPages. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.
So, friends, there you have it! I hope this introduction to LeadPages was helpful for you. I really do use it in a LOT of different ways — I can’t imagine my business without it! If you’re trying to put more of a focus on growing your email list (hint: you should), then LeadPages will absolutely help you do that. I’m working on more LeadPages tutorials, because it really is a powerful tool, so let me know if there’s anything you’d love to know more about.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
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