Now I know you might think, this is the whole reason the software was created so you can see who’s moving through the funnel. But LeadPages could have definitely implemented a simple system where they could link up funnels in the same way (and probably will in the near future). It makes it super straight forward to see which funnel is working and which parts of your funnel need tweaking.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Anyone can learn how to make a basic WordPress site without coding but if you need anything more elaborate or extensive for your business, it can get quite tricky. WordPress offers thousands of plugins for a reason, with thousands of themes to choose from before that. If you are a new business owner, never had an online presence, you should probably consult with a design team first (which could cost you).
Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
Freshsales is a full-fledged CRM software designed for sales teams to manage leads from start to close. It handles every step of the sales funnel allowing you to focus on the right leads at the right time. You get complete visibility into your funnel—from real-time insights on lead behavior to how quickly your team converts leads to sales. Freshsales comes with built-in phone, email and reporting. This means all of your customer data is accessible in one place. To add to that, you can automate tasks, create your sales pipeline, and schedule sales campaigns. Every tool you need to advance leads in your sales funnel is already in Freshsales! Get your free 30-day trial, and discover new ways to convert more leads into customers.
Then you have a thank you page. This shows your appreciation for your customer, while also encouraging a deeper relationship with your business. For example, someone gave you their email on the Leadbox™ in exchange for a free eBook. You can now have a page that thanks them for signing up, gives them the eBook, and encourages them to purchase the associated workbook that enhances their eBook purchase. Watch Hubspot’s tutorial to create a thank you page that nurtures leads.
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As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
Actionetics is ClickFunnels’ email automation application, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels in accordance with certain internal/external triggers.
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
They even run a program to win your dream car. All you have to do is get 100 new people to sign up for ClickFunnels, and they’ll cover the monthly payment on a new car of your choice. So once you’ve signed up for ClickFunnels, played around with it a bit, and fallen in love with your awesome new funnels, consider promoting it to your list or blog for a bit of extra cash (and maybe even a brand new car!). Learn more about their “Dream Car” program here.
This is a great addition which Leadpages and ClickFunnels both offer to all their accounts. It makes lead magnets super easy to use and works a charm when you are using lots of them at once. The only issue I have with these is that you can’t use this with a double opt in. So you need to make sure that if you’re using this on one main list, that it’s a single opt in process.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.